Why the facility's location matters.
WHAT LATENCY IS
The time for data to travel there and back.
WHY IT MATTERS
Loading a page involves many exchanges, each waiting for a round trip.
WHAT THAT MEANS
A distant server feels slow regardless of how fast it is.
WHAT AFFECTS LATENCY
Physical distance The number of network hops Routing efficiency Congestion
WHY THIS MATTERS IN NIGERIA
Much traffic historically routed through Europe, even between two points in Africa.
WHAT THAT PRODUCED
Noticeable delay for local users accessing locally operated services.
WHAT HAS CHANGED
Local facilities and exchange points have reduced this considerably.
WHAT TO ESTABLISH
Where your users are Where your hosting is What the actual latency between them is
HOW TO MEASURE IT
A simple connectivity test reports the round-trip time.
WHAT TO PREFER
Hosting near your users, where they are concentrated.
WHAT TO ACCEPT
For a global audience, no single location suits everyone.
