The programme rewards relevance, not reach.
WHAT MAKES AN AUDIENCE VALUABLE HERE
They are building or planning a website They do not already have hosting They trust your judgement on technical choices They are in a position to act, not merely reading out of interest
WHERE SUCH AUDIENCES COME FROM
Tutorial content that ranks in search for problems beginners have A newsletter for people starting online businesses A YouTube channel covering website building A local community of small business owners Clients and contacts in a design practice
WHAT DOES NOT PRODUCE ONE
Generic social media following Traffic to content unrelated to websites Purchased traffic
THE LOCAL OPPORTUNITY
Content aimed at Nigerian small businesses, covering local payment methods, .com.ng domains, local pricing and local support, faces far less competition than generic international hosting content, and reaches an audience for whom we are a natural fit.
THE TIMEFRAME
Building an audience takes a year or more of consistent work. There is no version of this that is quick, and anyone suggesting otherwise is selling something.
