Integrity.
THE RISK
Analysis produced to support a decision already made.
WHAT THAT LOOKS LIKE
Selecting the period that shows what is wanted Excluding inconvenient records Choosing the metric that flatters Stopping when the answer suits
WHY IT MATTERS
It produces confident wrong decisions, and it destroys trust in all analysis.
WHAT TO BUILD IN
Stating the question before looking Stating what would change your mind Reporting findings that were not wanted
WHAT TO ASK OF ANY FINDING
What would disprove this? Did I check that?
WHAT TO DISCLOSE
Exclusions Limitations Uncertainty
WHAT TO DO WHEN THE DATA DOES NOT SUPPORT A DECISION SOMEONE WANTS
Say so, plainly.
WHAT NOT TO DO
Present a possibility as a finding Quietly adjust a definition to improve a result
WHAT PROTECTS YOU
A documented method someone else could follow.
WHAT THAT BUYS
Analysis people believe, which is the entire value of it.
