Adapting the message.
FOR AN OWNER OR MANAGER
The finding, the implication, the decision required.
Short.
FOR A TEAM
What it means for their work.
Specific to what they do.
FOR AN ACCOUNTANT OR ADVISER
The figures and the method.
They will want to verify.
FOR A LENDER OR INVESTOR
The figures, the trend, and the explanation.
Consistent with what you have said previously.
THAT LAST POINT
Inconsistency between reports destroys credibility.
WHAT TO KEEP CONSISTENT ACROSS AUDIENCES
The underlying numbers.
Adapt the presentation, never the facts.
WHAT TO ADJUST
Depth Vocabulary What is emphasised
WHAT TO AVOID
Technical language where it is not needed Oversimplifying to the point of inaccuracy
WHAT TO ASK
What decision does this audience need to make?
Then give them what that requires.
WHAT TO PROVIDE ALONGSIDE
The detail, available on request.
