Knowledgebase

Analytics for Businesses Without a Data Person Print

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Realistic capability.

WHAT YOU ACTUALLY NEED

Records that are complete and consistent A spreadsheet A few hours a month Curiosity

WHAT YOU DO NOT NEED

Specialist software Statistical training A dedicated person

WHAT MOST USEFUL ANALYSIS IS

Sorting, filtering, totalling and comparing.

Arithmetic, applied to good records.

WHAT TO LEARN, IN ORDER

How to organise data in a spreadsheet How to summarise it How to compare periods How to chart it simply

HOW LONG THAT TAKES

Days, not months.

WHAT PRODUCES MOST OF THE VALUE

Consistency. Reviewing the same figures monthly, over time.

WHAT TO AVOID

Buying a tool to solve a records problem Producing reports nobody reads Waiting until you can do it properly

THAT LAST POINT

Rough analysis done monthly beats perfect analysis never done.

WHERE TO START

One question, answered this month.


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