Researching price.
WHAT IT IS
Records of what similar names actually sold for.
WHY IT MATTERS MOST
Completed sales are evidence. Asking prices are not.
WHAT TO COMPARE
Names of similar length The same extension Similar commercial relevance
WHAT NOT TO COMPARE
An exceptional sale against an ordinary name A different extension A name with a specific buyer against a generic one
HOW TO USE IT AS A SELLER
Price within the range comparable names achieve.
HOW TO USE IT AS A BUYER
Establish whether an asking price is reasonable.
WHAT IT CANNOT TELL YOU
What your specific name is worth to a specific buyer.
WHERE TO FIND IT
Shown on listings where data is available.
WHAT IF NONE IS SHOWN
There are no reliable comparables.
That is stated rather than filled with something invented.
WHAT ELSE TO DO
Watch similar listings and note what they close at.
