What the figures mean.
WHAT AN ESTIMATE IS
An indication derived from comparable sales of similar names.
WHAT IT IS NOT
An appraisal A promise of what anyone will pay A guarantee of value
WHY IT IS SHOWN
As one input among several, to help you judge a price.
WHAT IT IS BASED ON
Completed sales of comparable names, where such data exists.
WHAT MAKES IT LESS RELIABLE
Unusual names with no true comparables Extensions with little sale history Names whose value depends entirely on one specific buyer
THAT LAST CASE
A name only one company would want is worth what they pay, and nothing if they decline.
No estimate can capture that.
HOW TO USE IT
As a starting reference, then judge for yourself.
WHAT NOT TO DO
Price at the estimate without thinking Refuse a good offer because an estimate said more Present an estimate in your listing as a fact
WHAT IS MORE USEFUL
Watching comparable names close.
