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Selling: Everything That Matters, Briefly Print

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The seller's summary.

THE LARGEST FACTOR BY FAR

Price. A well-priced name sells; an overpriced one does not, however well presented.

Price on comparable completed sales, not on what you paid or what a tool suggests.

WHAT MOST SELLERS SHOULD USE

A realistic fixed price with offers accepted.

That captures buyers who will pay it and opens a conversation with those who will not.

RESPOND TO EVERY OFFER

Counter low ones rather than ignoring them. Silence never produces a sale; a counter frequently does.

DIAGNOSE BEFORE CHANGING THINGS

Views with no enquiries means the price. No views means visibility.

Change one thing and wait weeks, not days.

CHECK THE NAME CAN ACTUALLY BE TRANSFERRED

Before listing, not at sale time. Recent registrations and transfers carry restrictions.

DO NOT LET A LISTED NAME EXPIRE

Listing does not renew it.

WHAT TO PUT ON THE DOMAIN ITSELF

A page stating it is for sale, linking to your listing.

Direct visitors to a name are the most likely buyers there are.

NEVER CLAIM METRICS YOU CANNOT SUPPORT

It produces disputes and it is not necessary.


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