What goes wrong.
PRICING ON HOPE
The largest single reason names do not sell.
IGNORING LOW OFFERS
A counter frequently produces a sale. Silence never does.
RESPONDING SLOWLY
Buyers move on.
LETTING A LISTED NAME EXPIRE
Avoidable and embarrassing.
LISTING A NAME THAT CANNOT BE TRANSFERRED
Discovered at sale time, which delays or loses the sale.
INVENTING METRICS
Claims you cannot support produce disputes.
GENERIC DESCRIPTIONS
Filler about the importance of good domain names persuades nobody.
UNREACHABLE RESERVES
An auction that attracts bids and ends in nothing.
BUNDLING UNRELATED NAMES
Buyers see slow stock grouped together.
NEVER REPRICING
A name listed unchanged for years is not for sale, it is stored.
SELLING ELSEWHERE WITHOUT REMOVING THE LISTING
A sale you cannot complete.
