What to say.
WHAT TO INCLUDE
What the name is suited to
Anything genuinely notable: length, clarity, established use
The extension and why it suits
WHAT TO AVOID
Invented traffic or backlink claims Claims you cannot support Generic filler about the importance of a good domain name
THAT LAST ONE
Every listing says it. It persuades nobody.
WHAT PERSUADES
Specific, verifiable statements.
"Registered since [year], never used for a website" is worth more than three paragraphs of enthusiasm.
WHAT TO BE HONEST ABOUT
Previous use, if any Anything a buyer would want to know
WHY HONESTY PAYS
A buyer who discovers a problem after purchase disputes the sale.
WHAT TO KEEP SHORT
All of it. Buyers scan.
WHAT TO CHECK
The spelling of the name in your own description.
WHAT NOT TO DO
Copy a description from another listing Claim a valuation as fact