Writing a Listing Description Print

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What to say.

WHAT TO INCLUDE

What the name is suited to

Anything genuinely notable: length, clarity, established use

The extension and why it suits

WHAT TO AVOID

Invented traffic or backlink claims Claims you cannot support Generic filler about the importance of a good domain name

THAT LAST ONE

Every listing says it. It persuades nobody.

WHAT PERSUADES

Specific, verifiable statements.

"Registered since [year], never used for a website" is worth more than three paragraphs of enthusiasm.

WHAT TO BE HONEST ABOUT

Previous use, if any Anything a buyer would want to know

WHY HONESTY PAYS

A buyer who discovers a problem after purchase disputes the sale.

WHAT TO KEEP SHORT

All of it. Buyers scan.

WHAT TO CHECK

The spelling of the name in your own description.

WHAT NOT TO DO

Copy a description from another listing Claim a valuation as fact


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