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Pricing a Domain Realistically Print

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The hardest decision.

WHAT DETERMINES PRICE

What a buyer will pay.

Not what you paid, not what you hope, not what a tool suggests.

WHAT TO RESEARCH

Comparable completed sales.

What names of similar quality actually sold for.

WHERE TO FIND THAT

The marketplace shows comparable sales where available.

And watching similar listings close teaches you the same thing.

WHAT NOT TO USE

Automated valuations, which are frequently wrong in both directions Asking prices elsewhere, which prove nothing What you paid for it

THAT LAST ONE

Sunk cost. The market does not care what you paid.

WHAT AN ESTIMATE HERE MEANS

An indication from comparable sales. One input, not an appraisal.

HOW TO SET THE PRICE

The lowest figure you would genuinely accept, plus modest room to negotiate.

WHAT A HIGH PRICE COSTS

No enquiries, so no information and no sale.

WHAT TO DO IF NOTHING HAPPENS

Lower it. That is the market's answer.

WHAT TO RECORD

What you priced at and what interest followed.


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