Picking the format.
FIXED PRICE
You state a price. A buyer accepts it.
Best when you know what the name is worth to you and want certainty.
Sells fastest when priced realistically.
AUCTION
Competitive bidding to a closing time.
Best when several parties may want it, or you are unsure of the price.
Creates urgency, and risks closing below what you hoped.
OFFERS INVITED
No stated price. Buyers propose.
Best for names where the value depends entirely on who wants it.
Produces more enquiries and more work.
WHAT MOST SELLERS SHOULD USE
A realistic fixed price, with offers accepted.
That captures buyers who will pay it and opens a conversation with those who will not.
WHAT TO AVOID
An unrealistic fixed price with no offers accepted.
Nobody enquires, so you learn nothing.
WHAT TO CONSIDER
You can change format later if something is not working.
WHAT TO DECIDE FIRST
Your minimum acceptable price. Every format depends on it.
