Before you list.
WHAT TO ESTABLISH
Whether you actually want to sell it What you would accept Whether it can be transferred
THE TRANSFER QUESTION
Recently registered or recently transferred names carry restrictions.
Establish whether yours does before listing.
WHAT TO CONSIDER
What the name costs you to hold Whether it has produced any interest Whether you have a use for it
THE HOLDING COST
A name held for years costs the sum of its renewals.
That is frequently more than people realise.
WHEN TO SELL
You have no use for it It has attracted an offer worth taking The renewal is due and you cannot justify another year
WHEN NOT TO SELL
You are using it It protects your brand You would need to buy it back
WHAT TO DECIDE
The lowest price you would accept.
Decide it now, calmly, rather than when an offer arrives.
WHAT MOST SELLERS GET WRONG
Pricing on hope rather than evidence.
