The auction summary.
A BID IS BINDING
Do not bid an amount you are unwilling to pay.
DECIDE YOUR MAXIMUM BEFORE BIDDING
Not during. Auctions create competitive feeling, and that is how people overpay.
IF THE PRICE PASSES YOUR MAXIMUM, STOP
There will be other names.
ON RESERVES
If bidding does not reach the reserve, the name does not sell however high it went.
Sellers: set it at the lowest you would genuinely accept. An unreachable reserve wastes the exposure.
ON TIMING
Where auctions extend on late bids, sniping does not work. Bid your genuine maximum instead.
WHAT AUCTIONS TEACH YOU
Watch auctions on names like yours. Closing prices are the best price research available.
IF YOUR AUCTION DID NOT SELL
Views with no bids means the price. No views means visibility. They need different responses.
PROHIBITED, AND DETECTABLE
Bidding on your own listings, or arranging for anyone else to.
IF YOU WIN
Pay within the stated period. Failing to complete restricts your account.
