When bidding falls short.
WHY IT HAPPENS
The reserve was too high The starting price deterred bidders The name attracts less interest than expected The timing was poor
WHAT TO DO FIRST
Look at the figures.
Views with no bids means the price. No views means visibility.
WHAT TO DO ABOUT THE PRICE
Lower the reserve, or the starting price, and relist.
WHAT TO DO ABOUT VISIBILITY
Improve the description Consider promotion, where offered Check the name is categorised sensibly
WHETHER TO CONTACT THE HIGHEST BIDDER
Where the marketplace allows it, that is frequently productive.
Someone who bid wants the name.
WHAT TO AVOID
Relisting repeatedly at the same unreachable reserve
That teaches you nothing and wastes exposure.
WHAT TO CONSIDER
Whether the name is worth what you believe.
Bidding is the market's answer.
WHAT TO RECORD
What each auction attracted, so you can price better next time.
