Setting one up.
WHEN AN AUCTION SUITS
Names likely to attract several interested parties Names where you are unsure of the price Names you want to sell within a defined period
WHEN A FIXED PRICE SUITS BETTER
You know what you want Interest is likely to be from one buyer
WHAT TO SET
A starting price A reserve, if you need one A duration
THE STARTING PRICE
Low enough to attract bidders. That is what creates competition.
THE RESERVE
The lowest you would genuinely accept.
THE DURATION
Long enough to be seen, short enough to create urgency.
WHAT TO PREPARE
An accurate description Anything that supports the name's value
WHAT TO DO DURING
Respond to questions promptly.
WHAT TO EXPECT
Most bidding happens near the close.
An auction quiet for days is normal.
WHAT NOT TO DO
Bid on your own auction, or arrange for anyone to.
