For buyers and sellers.
WHAT A RESERVE IS
The minimum a seller will accept.
FOR BUYERS
If bidding does not reach it, the name does not sell, however high the bidding went.
You are told whether the reserve has been met.
WHY SELLERS USE ONE
It allows a low starting price, which attracts bidders, without risking a sale below what they will accept.
FOR SELLERS: SETTING ONE
Set it at the lowest figure you would genuinely accept.
Not at your hoped price.
WHY
An unreachable reserve produces an auction that attracts bids and ends in nothing.
That wastes the exposure.
WHAT A HIGH RESERVE COSTS
Bidders who reach it and stop Bidders who never start
WHAT TO CONSIDER INSTEAD
A realistic starting price with no reserve, or a modest one.
WHAT HAPPENS IF THE RESERVE IS NOT MET
No sale.
You may relist, or contact the highest bidder.
WHAT TO REVIEW
Whether your reserves are producing sales or only attention.
