What to do.
WHAT HAPPENS
You are notified that someone has bid higher.
WHAT TO DO
Decide whether the new price is still within your maximum.
If yes, bid again. If no, stop.
WHAT NOT TO DO
Raise your maximum because you have already invested attention.
That is how people overpay.
THE DISCIPLINE POINT
Your maximum was decided when you were calm.
Trust it.
WHAT IF YOU ARE OUTBID NEAR THE CLOSE
You have little time. That is why the maximum matters.
WHAT IF YOU ARE OUTBID REPEATEDLY
Someone wants it more than you at these prices.
That is information, not a challenge.
WHAT TO CONSIDER
Whether an alternative name would serve.
Usually one exists.
WHAT TO DO IF YOU LOSE
Keep the name on your watchlist.
Winners sometimes fail to complete, and names are sometimes relisted.
