Before you commit.
WHAT DETERMINES VALUE
Whether someone wants it specifically.
WHAT TO ASSESS
Length and memorability Whether it is easy to spell and say The extension Commercial relevance Whether alternatives exist
THE ALTERNATIVES POINT
If something almost as good is available at registration cost, the listed name is worth less.
WHAT TO RESEARCH
Comparable completed sales, where the marketplace shows them.
Those are what people actually paid.
WHAT NOT TO RELY ON
Asking prices elsewhere Automated valuations Your own enthusiasm
WHAT ESTIMATES HERE MEAN
An indication from comparable sales, not an appraisal.
Treat them as one input.
WHAT TO ASK YOURSELF
What is this worth to me specifically?
That is the only figure that matters for your decision.
WHAT TO DECIDE BEFORE BIDDING OR OFFERING
Your maximum.
WHAT TO AVOID
Deciding your maximum during an auction.
