Limits and upgrades.
ESTABLISH FIRST
What limit are they hitting? Is the usage legitimate? What changed?
WHAT TO CHECK
Resource usage in cPanel What is consuming it Whether traffic is genuine or bots Whether something is misconfigured
THE HONEST CHECK
Frequently the cause is a problem, not growth.
A plugin running expensively, HTTP wp-cron, a scraper, or an unoptimised site.
WHAT TO LOOK FOR
- Entry processes exhausted on a small site: usually slow pages
- Inodes exhausted: usually email or cache accumulation
- CPU sustained: usually a specific plugin or query
WHAT TO DO FIRST
Address the cause, where there is one.
WHEN AN UPGRADE IS GENUINELY WARRANTED
Sustained legitimate growth A site that genuinely needs more than the plan offers
WHAT TO EXPLAIN
What is consuming resources Whether it can be reduced What upgrading would provide
WHAT NOT TO DO
Sell an upgrade that does not solve the problem.
The client returns with the same issue and less trust.
WHAT TO DOCUMENT
The usage pattern, so you can show improvement.
