Performance complaints.
ESTABLISH FIRST
Slow for them, or for everyone? All pages or specific ones? When did it start? What changed?
WHAT TO CHECK
Load the site yourself, from a different network and on a phone Check resource usage in cPanel Check recent changes
THE MOST COMMON CAUSES
Unoptimised images No caching An outdated PHP version Too many plugins A specific plugin or query Resource limits being reached
WHAT TO CHECK IN ORDER
Resource usage first: is the account hitting limits?
Then images and caching Then PHP version Then plugins
WHAT TO EXPLAIN TO THE CLIENT
The cause, in plain terms, and what fixing it involves.
Whether it is included support or chargeable work.
WHAT NOT TO DO
Suggest upgrading the plan before checking the site itself.
That is frequently unnecessary and it damages trust.
WHEN AN UPGRADE IS GENUINELY THE ANSWER
Sustained legitimate traffic exceeding the plan.
WHEN TO ESCALATE
If server-level performance appears to be the cause.
