What insurance does not solve.
WHAT INSURANCE DOES NOT COVER
A business model that does not work Loss of reputation Customers choosing a competitor Your own poor decisions Deliberate acts
WHAT IT ALSO DOES NOT DO
Prevent the event Restore data that was never backed up Replace lost time Repair a damaged relationship
THE DATA POINT
Cyber cover may pay costs.
It does not recover data you did not back up.
THE REPUTATION POINT
A payout does not restore customer confidence.
WHAT THAT MEANS
Insurance is one tool among several.
WHAT ELSE TO USE
Prevention Backups Documented processes Diversifying customers and suppliers A cash buffer
THE CASH BUFFER
Frequently the most useful protection a small business has.
It covers the losses insurance excludes.
WHAT TO PRIORITISE
Prevention first, then transfer what remains.
WHAT NOT TO DO
Treat insurance as a substitute for basic precautions.
Policies frequently exclude losses caused by neglect.
