Permission to contact people.
WHAT COUNTS AS CONSENT
An explicit, informed agreement.
Usually an unticked box the person chooses to tick.
WHAT DOES NOT COUNT
Making an enquiry Buying something Giving you a business card A pre-ticked box Inferring it from a relationship
WHAT TO RECORD
When and how each person consented, and to what.
WHY
If asked, you must be able to demonstrate it.
WHAT TO PROVIDE
A way to withdraw consent, easily and at any time.
WHAT TO DO WHEN SOMEONE WITHDRAWS
Stop immediately, and record it.
FOR EXISTING LISTS OF UNCERTAIN ORIGIN
Consider asking people to confirm.
Losing most of the list is better than the alternative.
FOR TRANSACTIONAL MESSAGES
Order confirmations and service messages are different from marketing.
Take advice on the distinction as it applies to you.
WHAT TO KEEP SEPARATE
Consent for marketing from consent for other purposes.
WHAT NOT TO DO
Add everyone you have an address for.
