Starting from nothing.
WHERE FIRST CUSTOMERS COME FROM
People who know you Recommendations Local networks Your business profile in local search Direct approach
WHAT WORKS FASTEST
Telling everyone you know what you now do.
Specifically, so they can recognise an opportunity.
THE SPECIFICITY POINT
"I do design work" produces nothing.
"I build websites for small shops that want to sell online" produces referrals.
WHAT TO SET UP EARLY
Your business profile, complete with photographs A simple site A way to be contacted easily
WHAT TO ASK FOR
Referrals, directly.
Most people will if asked.
WHAT TO DO WITH YOUR FIRST CUSTOMERS
Deliver well Ask for reviews Ask for referrals
WHY THAT MATTERS MOST
Early reviews and referrals compound.
WHAT NOT TO DO
Wait until everything is perfect Discount heavily to win the first work
THAT SECOND ONE
Sets a price you cannot raise easily.
