Getting it right.
WHAT TO CONSIDER
Whether it describes what you do Whether people can spell and say it Whether the domain is available Whether it is already in use Whether it will still suit as you grow
THE DOMAIN CHECK
Check domain availability before settling on a name.
A business name with no matching domain is a lasting inconvenience.
THE EXISTING USE CHECK
Search for the name before committing.
Another business using it causes confusion and potentially a dispute.
WHAT NAMES ARE RESTRICTED
Certain words require approval or are not permitted.
The registry publishes what is restricted.
WHAT TO AVOID
A name tied to one location, if you may expand A name tied to one service, if you may diversify Anything difficult to spell over the phone
THE PHONE TEST
Say the name aloud and see whether someone can write it correctly.
WHAT TO CHECK
Availability at the registry Domain availability Social account availability
WHAT TO DO ONCE DECIDED
Register the domain immediately, before anything else.
Domains are cheap and names are taken quickly.
