The whole category in one page.
THE MOST IMPORTANT POINT
Never host video on your hosting account.
Bandwidth consumption is enormous and playback is poor. Use a video platform and embed the player.
FOR NIGERIAN AUDIENCES
Video is the most expensive content your viewers consume.
Keep it short, never autoplay, and provide a text alternative.
WHAT MATTERS MOST IN PRODUCTION
Sound. Viewers tolerate imperfect picture and abandon bad sound.
Face a window for light. Rest the phone on something.
FOR PAGE SPEED
Use a facade: a thumbnail that loads the player only when clicked.
One video per page. Never background video.
FOR LIVE STREAMING
Test your upload speed specifically, which is usually far lower than download.
For most businesses, recording and publishing is lower risk and produces a better result.
FOR SEARCH
Search engines read the text around a video, not the video.
A page with only a video ranks for nothing. Provide a summary or transcript.
CAPTIONS
Many watch without sound. Check automatic captions, which are frequently wrong with names and accents.
THE HONEST TEST
Did it produce enquiries? Views are not the outcome.
