Getting more from live content.
WHAT TO DO WITH IT
Publish the full recording Cut shorter clips for individual points Write up the main points as an article Answer the questions asked, in writing
WHY
Most of your audience did not watch live.
The recording reaches them.
WHAT TO EDIT
The waiting at the start Long pauses Anything irrelevant
WHERE TO PUT IT
Your site, and the platform.
WHAT TO ADD
A written summary, so people can see what it covers without watching.
FOR CLIPS
Individual points work well as short content.
One live session produces several pieces.
FOR THE QUESTIONS
Those are content in themselves.
People asked them, so others have them too.
WHAT TO MEASURE
Whether the recording is watched more than the live session.
Usually it is.
WHAT THAT TELLS YOU
Whether live was necessary at all.
