Before you record.
WHAT TO DECIDE
What it is for Who watches it What they should do afterwards How long it should be
WHAT TO PREPARE
The points you will cover, in order Anything you need to show What you will say at the start and the end
WHY THE START MATTERS
Viewers decide within seconds.
State what the video covers immediately.
Not a long introduction.
WHAT TO AVOID
A lengthy preamble before the content Reading a script woodenly Covering too much
LENGTH
Shorter than you think.
Most business video is too long.
WHAT TO SCRIPT
The opening and the closing.
The middle can be spoken naturally from notes.
WHY NOT FULLY SCRIPT IT
Read scripts sound read.
WHAT TO PRACTISE
Once or twice. Not until it sounds rehearsed.
WHAT TO END WITH
What the viewer should do.
