Nigerian viewing realities.
THE CONSTRAINT
Many viewers pay for data.
Video is the most expensive content there is.
WHAT THAT MEANS
Long video is watched less than you expect Autoplay costs viewers money and produces resentment Quality settings matter
WHAT TO DO
Keep video short Never autoplay Provide a text alternative Let viewers choose quality
THE TEXT ALTERNATIVE
A written version of the same information.
Some viewers prefer it, and it costs them nothing.
FOR COURSES AND TRAINING
Offer downloadable audio, or written material alongside.
FOR MARKETING
A short video works better than a long one, for this reason as well as attention.
WHAT LENGTH
Under two minutes for most marketing purposes.
Under ten for instructional content.
WHAT TO TEST
Watching your own video on mobile data and noticing the cost.
WHAT TO TELL VIEWERS
The length, before they start.
