Adding it to a page.
HOW IT WORKS
The platform provides embed code.
You paste it into your page.
FOR WORDPRESS
Pasting the video URL usually embeds it automatically.
WHAT TO CONSIDER
Where on the page Whether it plays automatically What appears before it plays
AUTOPLAY
Generally do not.
Video starting unexpectedly is disliked, and it consumes the visitor's data without consent.
THE DATA POINT
Particularly important here. Autoplay costs your visitors money.
THE LOADING COST
An embedded player loads code from the platform before the visitor presses play.
That slows the page.
THE FACADE APPROACH
Show a thumbnail image, and load the player only when clicked.
Plugins and platform options offer this.
Substantially faster.
WHAT TO PROVIDE ALONGSIDE
A text summary of what the video covers.
Some visitors will not watch, and search engines read text.
WHAT TO TEST
The page on a phone, on mobile data.
