The most important point.
WHAT PEOPLE TRY
Uploading video files to their website and serving them directly.
WHY IT FAILS
Bandwidth consumption is enormous Playback is poor without streaming infrastructure It consumes resources other visitors need Large files exhaust disk space
THE BANDWIDTH PROBLEM
A few minutes of video, viewed by a modest number of people, consumes more bandwidth than an entire text site in a month.
THE PLAYBACK PROBLEM
Proper video delivery adjusts quality to the viewer's connection.
A file served directly does not. On a poor connection it stalls.
WHAT THAT MEANS FOR NIGERIAN VIEWERS
Frequently unwatchable.
WHAT TO DO INSTEAD
Host video on a platform built for it, and embed it in your site.
WHAT THAT COSTS
Frequently nothing, for ordinary use.
WHAT IT GIVES YOU
Proper streaming Quality adjustment No bandwidth cost to you Better playback everywhere
WHAT TO DO
Upload to a video platform, embed the player.
