What appears in the From field.
WHAT TO USE
An address on your own domain.
NEVER
A free email address as the sender for business mail The visitor's own address as the sender of a form notification
THAT SECOND ONE
The most common cause of form emails failing.
Your server is not authorised to send as their domain.
Put their address in reply-to instead.
FOR DIFFERENT PURPOSES
A recognisable address per function: orders, support, accounts.
Each still on your domain.
NO-REPLY ADDRESSES
Common, and unhelpful.
Customers reply, and the reply vanishes.
Use a monitored address.
CONSISTENCY
Send from the same addresses consistently.
Constantly changing sender addresses harms reputation.
THE DISPLAY NAME
Your business name, recognisably.
WHAT TO CHECK
That replies to your automated mail actually reach someone.
WHAT TO AVOID
Sending as an address that does not exist.
