Giving useful feedback.
WHEN TO REVIEW
At agreed milestones, not continuously.
WHAT TO REVIEW
Against the brief, not against your taste alone.
Does it do what it needs to do?
HOW TO GIVE FEEDBACK
Specific and consolidated.
"The contact details should be visible on every page" is actionable.
"It doesn't feel right" is not.
CONSOLIDATE IT
Gather all your feedback and send it once.
Not fifteen separate messages over three days.
WHAT TO SEPARATE
Things that are wrong against the brief Things you would prefer differently Things that are genuine additions
That third category is a change request.
WHAT TO CHECK AT EACH REVIEW
That it works on a phone That the main actions are possible That content is correct
WHAT TO AVOID
Involving many people with conflicting opinions Reviewing on desktop only Approving without actually testing
WHAT TO DO BEFORE APPROVING
Test it properly. Approval usually means the next payment is due.
