The whole category in one page.
THE PRINCIPLE
Doubling conversion has the same effect as doubling traffic, and usually costs far less.
Fix conversion before buying traffic.
THE TEST THAT FINDS MOST PROBLEMS
Have someone who has never seen your site find a specific thing and contact you.
Watch silently. Do not help.
WHAT EVERY PAGE NEEDS
What you do, stated plainly A way to contact you, reachable immediately Evidence you are real One clear next step
Visitors arrive from search on any page, not only the homepage.
FOR NIGERIAN CUSTOMERS
A tappable phone number and a WhatsApp link.
Many will message when they will not fill a form.
Never a phone number as an image.
ON PRICES
Showing a range answers the question, attracts the search, and qualifies the enquiry.
Hiding them entirely loses more than it protects.
FOR SHOPS
Show delivery cost before checkout. Late disclosure is the largest cause of abandonment.
FOR SERVICE BUSINESSES
Response speed determines conversion more than any page element.
Replying within the hour wins work that replying tomorrow does not.
WHAT TO TEST MONTHLY
Contacting yourself, on your own phone, on mobile data.
