What goes wrong.
NO CLEAR ACTION
The page informs and stops.
CONTACT DETAILS HARD TO FIND
Particularly on mobile.
A PHONE NUMBER AS AN IMAGE
Cannot be tapped.
TOO MANY FORM FIELDS
Every one costs submissions.
NO PRICES AT ALL
Many visitors leave rather than ask.
VAGUE HEADLINES
A stranger cannot tell what you do.
NO EVIDENCE YOU ARE REAL
No address, no photographs, no reviews.
DELIVERY COSTS REVEALED LATE
The largest cause of shop abandonment.
NOT TESTED ON A PHONE
Where most visitors are.
SLOW PAGES
Paid for and abandoned.
COMPETING ACTIONS
Several things to do, none prominent.
NOT REPLYING QUICKLY
The site converted. The business did not.
