Where most visitors are.
WHY IT MATTERS MOST
Most Nigerian visitors are on phones.
If mobile converts worse, that is most of your audience.
WHAT TO CHECK
How long to find your phone number Whether the action is reachable without long scrolling Whether forms are completable Whether text is readable Whether the page loads on mobile data
THE SPEED POINT
A page acceptable on wifi may be unusable on mobile data.
Test away from wifi.
WHAT BREAKS ON MOBILE
Multi-column layouts stacking badly Small tap targets Fixed elements covering content Tables Pop-ups that cannot be dismissed
THAT LAST ONE
A pop-up with a close button off-screen makes the page unusable.
Check on a real phone.
WHAT TO PRIORITISE
The path to contacting you.
WHAT TO MEASURE
Mobile conversion against desktop.
A widening gap means something broke.
