Whether to show them.
THE ARGUMENT FOR HIDING PRICES
Every job is different Competitors will see them You want the conversation first
THE ARGUMENT FOR SHOWING THEM
Customers search for prices Many leave rather than ask Enquiries from people who saw the price are better qualified
WHAT WORKS FOR MOST BUSINESSES
A range, with what affects it.
"Typically between X and Y, depending on Z."
WHAT THAT ACHIEVES
Answers the question Filters out people who were never going to buy Attracts the search
WHAT IT COSTS
Some enquiries you would have had a conversation with.
Frequently those were not going to convert anyway.
FOR PRODUCTS
Show the price. A shop with hidden prices loses sales.
FOR COMPLEX SERVICES
A starting price, or an example of a typical job.
WHAT NOT TO DO
Hide prices and provide no indication at all.
That loses more than it protects.
