Telling visitors what to do.
WHAT A CALL TO ACTION IS
The thing you want the visitor to do, stated clearly.
WHAT MAKES ONE WORK
Specific about what happens Visible Easy to act on
WHAT TO WRITE
"Call us on this number" "Send an enquiry" "Get a quote" "Message us on WhatsApp"
Not "Submit" or "Click here".
HOW MANY PER PAGE
One primary action.
Several competing actions reduce all of them.
A secondary action is acceptable: call, or send an enquiry.
WHERE TO PUT IT
Where the visitor is ready to act.
After you have answered their question, not before.
And again, if the page is long.
WHAT MAKES IT VISIBLE
Contrast against the background Enough space around it Large enough to tap
FOR MOBILE
Reachable without hunting.
A tappable number and a WhatsApp link.
WHAT TO REMOVE
Anything competing with the action.
