The basics.
WHAT MUST BE PRESENT
What you do, clearly Who it is for A way to contact you Evidence you are real
WHY ON EVERY PAGE
Visitors arrive from search on any page, not only the homepage.
Every page is a potential entry point.
WHAT THAT MEANS
Someone landing on an article should be able to tell who you are and how to reach you.
WHAT TO PUT IN THE HEADER
Your business name Your phone number, tappable on mobile Navigation to your main sections
WHAT TO PUT IN THE FOOTER
Address Phone number Email Hours Links to key pages and policies
THE NEXT STEP
Every page should end with one.
What to do, and how.
WHAT NOT TO DO
Assume visitors arrived at the homepage Hide contact details behind a contact page only
WHAT TO CHECK
Open a random page and ask whether a stranger could act on it.
