The outcome that matters.
WHAT A CONVERSION IS
A visitor doing what you wanted: contacting you, buying, subscribing, calling.
WHY IT MATTERS MORE THAN TRAFFIC
Doubling conversion has the same effect as doubling traffic, and usually costs far less.
WHAT A CONVERSION RATE IS
The proportion of visitors who act.
WHAT AFFECTS IT
Whether the page answers their question Whether the next step is obvious Whether they trust you Whether it works on their phone Speed
WHAT DOES NOT AFFECT IT MUCH
Design fashion Animation How impressive the site looks
WHAT MOST BUSINESSES DO
Try to increase traffic.
WHAT THEY SHOULD DO FIRST
Find out why the traffic they have does nothing.
WHERE TO START
Use your own site as a customer would, on a phone, and try to contact yourself.
