The whole category in one page.
BEFORE SPENDING ANYTHING
Confirm your site already converts the traffic it has.
Advertising to a site that does not convert pays for the same failure at scale.
KNOW WHAT A CUSTOMER IS WORTH
Profit per customer, times your conversion rate, gives the maximum you can pay per enquiry.
Without that number, you cannot judge anything.
SET UP TRACKING FIRST
Form conversions, and clicks on your WhatsApp link.
Many Nigerian enquiries arrive by message and go entirely unmeasured.
CHECK YOUR LOCATION SETTINGS
Defaults are frequently broader than you intend, and you pay for clicks from places you do not serve.
THE MOST NEGLECTED SETTING IN SEARCH
Negative terms. Review the actual searches weekly and exclude anything irrelevant.
LANDING PAGES
Never send every ad to the homepage. The page must deliver what the ad promised, immediately, on a phone.
FOR SOCIAL ADS
The image stops the scroll. Real photographs beat stock.
A WhatsApp action frequently outperforms a website click here.
THE MOST EFFICIENT SMALL BUDGET
Retargeting people who already visited.
WHAT WASTES THE MOST MONEY
An unattended account.
