Advertising to people who already visited.
WHAT IT IS
Showing ads to people who visited your site and did not act.
WHY IT WORKS
They already showed interest.
Conversion rates are substantially higher than for cold audiences.
HOW IT WORKS
A tracking code on your site records visitors.
The platform shows ads to those people.
WHAT TO SET UP
The platform's tracking code, on every page.
Before you need it, so an audience accumulates.
WHAT TO ADVERTISE TO THEM
Something relevant to what they viewed A reason to return An answer to whatever stopped them
FOR SHOPS
People who added to cart and did not buy.
The highest-value retargeting audience there is.
HOW LONG TO RETARGET
Days to weeks, depending on your buying cycle.
Retargeting someone for months is irritating.
FREQUENCY CAPS
Limit how often one person sees the ad.
Without a cap, the same person sees it repeatedly and resents it.
PRIVACY
Tracking visitors requires disclosure in your privacy notice.
