Preparation.
THE LANDING PAGE
Where the ad sends people.
Must answer what the ad promised, immediately.
WHAT IT NEEDS
The thing the ad offered, visible without scrolling A clear way to contact you or buy
Proof you are real: address, phone number, reviews
Fast loading on mobile data
WHAT NOT TO DO
Send all ads to your homepage.
A visitor who clicked an ad about a specific service should land on that service.
CONVERSION TRACKING
Set up before spending.
Without it you cannot tell which ads produce enquiries.
MOBILE
Most clicks will be on phones.
Complete an enquiry on your own phone first.
SPEED
A slow page loses clicks you paid for.
CAPACITY
Can you handle the enquiries?
Advertising that produces enquiries you cannot answer wastes the money and damages your reputation.
WHAT TO CHECK
Everything, as a customer would experience it.
