The monitoring tool.
WHAT IT REPORTS
Indexing status per page Crawling errors Mobile usability problems Structured data problems Security issues Manual actions
WHAT TO CHECK MONTHLY
Indexed page count, against what you expect New errors Pages excluded and why
WHAT AN EXCLUSION REASON TELLS YOU
- Blocked by robots.txt: you blocked it
- Marked noindex: intentional or not
- Duplicate: a canonical issue
- Crawled but not indexed: judged low value
- Not found: broken or deleted
THAT SECOND-TO-LAST ONE
Frequently means thin content.
Improve the page or accept it will not rank.
FOR A MANUAL ACTION
Rare, and serious. Read it carefully and address it specifically.
WHAT ELSE TO USE IT FOR
Finding searches where you almost rank Requesting indexing of new pages Checking how a page renders
WHAT TO DO WITH NEW ERRORS
Investigate promptly. Errors accumulate quietly.
