Addresses that work.
WHAT A GOOD URL LOOKS LIKE
Short Readable Describing the page Using words rather than numbers
WHAT TO AVOID
Long strings of parameters Dates in the path, unless genuinely relevant Numbers with no meaning Unnecessary depth
FOR WORDPRESS
Set permalinks to the post name structure.
The default with numbers is poor for both readers and search.
CHANGING PERMALINKS ON AN EXISTING SITE
Changes every URL.
Every old address must redirect to its new equivalent.
Do it deliberately, with redirects in place.
WORDS TO INCLUDE
What the page is about.
Not every keyword you can think of.
SEPARATORS
Hyphens between words.
CASE
Lowercase throughout. Mixed case causes duplicate address problems.
DEPTH
Keep it shallow. Two or three levels is plenty.
WHAT NOT TO DO
Change URLs without redirects Include stop words unnecessarily
