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Deciding Who to Extend Credit To Print

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Whether to work before payment.

WHAT EXTENDING CREDIT MEANS

Doing work or supplying goods before being paid.

That is a loan, whether you call it that or not.

WHO TO EXTEND IT TO

Established customers who have paid on time Customers where the amount is small enough to lose

WHO NOT TO

New customers, for substantial amounts Anyone who has paid late repeatedly Anyone who resists a deposit

THE DEPOSIT SIGNAL

A customer unwilling to pay a deposit is telling you something.

WHAT TO CHECK FOR LARGER WORK

That the business exists That they have paid others Basic searches

WHAT TO LIMIT

Your total exposure to any one customer.

A single customer owing more than you can afford to lose is a risk.

WHAT TO DO IF EXPOSURE GROWS

Stop extending further credit until the balance clears.

Say so before it becomes a problem.

WHAT TO RECORD

What each customer owes, at all times.


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