Why customers hesitate.
WHAT REASSURES CUSTOMERS
HTTPS across the whole site, visibly Real contact details, including a phone number A physical address Clear policies A recognisable payment gateway Professional presentation
WHAT ALARMS THEM
A certificate warning No contact details No policies Asking for payment by transfer to a personal account Spelling errors and broken pages
THE PERSONAL ACCOUNT POINT
For a business, a personal account name on a payment page reduces trust substantially.
Use a business account where you can.
WHAT NOT TO DO
Collect card details on your own form Store card numbers anywhere
The gateway handles that. Your site should never see them.
HTTPS
Not optional for a shop.
Run AutoSSL and confirm every page, including checkout, loads securely.
MIXED CONTENT
A secure page loading an insecure image or script produces a warning.
Check your checkout specifically.
WHAT TO TEST
Your checkout as a first-time visitor would see it.
