Reducing abandonment.
THE MAIN CAUSES OF ABANDONMENT
Unexpected costs at the end Forced registration A long form Payment methods they do not have Not trusting the site Slowness
SHOW COSTS EARLY
Delivery cost stated before checkout.
Revealing it at the final step is the largest single cause of abandonment.
ALLOW GUEST CHECKOUT
Forced registration loses sales.
Offer an account after purchase instead.
SHORTEN THE FORM
Only what you need to fulfil and contact.
Every optional field costs completions.
FOR NIGERIAN CHECKOUTS
A phone number is essential. Couriers rely on calling.
Make it required, and make the address field flexible.
SHOW TRUST SIGNALS
Real contact details, a physical address, clear policies, visible HTTPS.
ONE PAGE OR SEVERAL
Either works. What matters is that progress is visible and steps are short.
WHAT TO TEST
Completing a purchase on your own phone, on mobile data.
