Measuring visitors.
WHAT WORKS
Any script-based analytics service Server log analysis, which needs no script
THE LOG OPTION
cPanel provides visitor statistics from server logs.
No script, no privacy consideration, and less detail.
For a small site, frequently sufficient.
THE SCRIPT OPTION
More detail: behaviour, sources, conversions.
Adds a third-party script and a privacy consideration.
WHAT TO MEASURE
Which pages people visit Where they come from Whether they contact you
THAT LAST ONE MATTERS MOST
A form submission or a phone tap is worth more than any traffic figure.
PRIVACY-FOCUSED OPTIONS
Lighter analytics services exist that collect less and load faster.
Worth considering.
WHAT TO PUT IN YOUR PRIVACY NOTICE
Whatever you use, describe it.
WHAT NOT TO DO
Add several analytics scripts Measure traffic without measuring enquiries
