A campaign, a launch, a mention.
BEFORE
Confirm caching is enabled and working Optimise the pages the traffic will land on Remove anything unnecessary from those pages Test the checkout or enquiry path Take a backup
WHAT TO CACHE AGGRESSIVELY
The landing page, which will receive most of the traffic.
WHAT CANNOT BE CACHED
Cart, checkout, account pages.
For a shop, those determine whether the spike converts.
TELL US IN ADVANCE
If you expect something significant, open a ticket.
We can advise, and knowing in advance is better than discovering it.
DURING
Watch resource usage Watch for errors Be available
AFTER
Review what happened Note what constrained you Fix it before the next one
WHAT PEOPLE REGRET
Not testing the checkout before the traffic arrived.